The process of creating an app is relatively simple. First, choose your general industry; currently Restaurant, Retail Store, Business, Non-Profit, Government, Education, and Entertainment are offered, with a wildcard "Customization" category if your app is a hybrid or doesn't fit cleanly into one of the aforementioned categories.
Within each category are an assortment of buttons providing different functionality. For example the Education section has buttons for your contact information, photo and video galleries, a map for directions to your organization, media for press announcements, awards, board members, and what programs your org offers. Every section also offers buttons for your blog, Facebook and Twitter information as well.
After choosing which buttons will be included in your app, you'll enter the appropriate data for your business or organization. Then you can further customize your apps by choosing specific layouts, changing the background color, or uploading your own button graphics.